A/B Testing – Optimize Conversions and Enhance Lead Flow

www.smashingmagazine.com

Test, test and test again. Just because you think your page ‘looks good’, doesn’t mean it will result in a conversion. You must continuously test page variations by modifying key components affecting user behavior. Tools such as Optimizely help create easy A/B tests on the fly.

View Full Article:

http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/

0 votedLike it? Vote

Leave a Comment!

Your email address will not be published. Required fields are marked *