Do you have comprehensive digital marketing goals? A properly defined set of online marketing goals will cover a range of different measures that will help set, review and control performance across all digital marketing activities.
A frequent, alarming issue with any business is the lack of custom, relevant follow-up to existing customers. Creating an effective remarketing strategy with a marketing automation tool can turn that goldmine of repeat business you’re sitting on into serious revenue.
There’s a reason you get paid to practice your craft…so instead of spending 100 hours deciphering how to make an OK website and foregoing all those billable hours, rethink the cost/benefit analysis and savings appeal of outsourcing 20 hours of… Read more ›
Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this… Read more ›
Test, test and test again. Just because you think your page ‘looks good’, doesn’t mean it will result in a conversion. You must continuously test page variations by modifying key components affecting user behavior. Tools such as Optimizely help create… Read more ›
As the holiday season approaches, it’s imperative that you’re prepared with your Black Friday, Cyber Monday and overall holiday strategy. This checklist provides some innovative ideas on how to maximize revenue from your holiday shoppers.
An example tells it best…one of the features listed for a pair of boots is “Repairable Goodyear Welt Construction”. Any idea what this is? Me neither. Now try this instead, “These black leather boots employ Goodyear Welt construction to keep… Read more ›
Connecting with your target market effectively requires the understanding of who your target buyers are and who you want to reach. By creating buyer personas or customer profiles, you can broadly identify groups of customers and optimize your marketing efforts… Read more ›