Do you have comprehensive digital marketing goals? A properly defined set of online marketing goals will cover a range of different measures that will help set, review and control performance across all digital marketing activities.
Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this… Read more ›
Connecting with your target market effectively requires the understanding of who your target buyers are and who you want to reach. By creating buyer personas or customer profiles, you can broadly identify groups of customers and optimize your marketing efforts… Read more ›
Has your small business tried Adwords in the past with little or no success? Would you be willing to give it another chance? Try following this simple breakdown of the ins and outs of setting up a local Google Adwords… Read more ›
Have you been ignoring Yelp with the assumption that it’s not generating any leads? It’s time to crawl out from under your direct mail pile and realize the importance of positive reviews and the FREE business they generate. Yelp is… Read more ›
Checkout out this great marketing tool called justuno. Our initial results have been stellar, so I figured I’d share. We’re seeing 13% of visitors viewing the coupon and 5% either giving a Facebook Like or providing their email address to… Read more ›
Smileycat.com has compiled 74 different landing pages to help spark ideas for creating incredibly appealing landing pages that will convert your traffic. Don’t forget to A/B test different versions to see which page will convert the best for your business!
LunaMetrics covers the basics on how-to properly configure your Adwords account and different options available when bidding on keywords.
Wordstream, an online toolkit dedicated to paid search management, provides the key questions small business owners need to ask themselves before spending money on a PPC campaign. Without a proper plan, you’ll likely throw money away on Google Adwords and… Read more ›
A comprehensive article outlining the differences in ad types between CPM (Cost Per Thousand) vs. CPC (Cost Per Click) vs. CPA (Cost Per Acquisition). Although written from a publisher’s view, the detailed breakdown of the various ad types is extremely… Read more ›
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time… Read more ›
Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display ad on one of the websites within… Read more ›