This is designed to be a comprehensive guide for performing a technical SEO audit. Whether you’re auditing your own site, investigating an issue for a client, or just looking for good bathroom reading material, I can assure you that this… Read more ›
Do you have comprehensive digital marketing goals? A properly defined set of online marketing goals will cover a range of different measures that will help set, review and control performance across all digital marketing activities.
A frequent, alarming issue with any business is the lack of custom, relevant follow-up to existing customers. Creating an effective remarketing strategy with a marketing automation tool can turn that goldmine of repeat business you’re sitting on into serious revenue.
There’s a reason you get paid to practice your craft…so instead of spending 100 hours deciphering how to make an OK website and foregoing all those billable hours, rethink the cost/benefit analysis and savings appeal of outsourcing 20 hours of… Read more ›
Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this… Read more ›
Test, test and test again. Just because you think your page ‘looks good’, doesn’t mean it will result in a conversion. You must continuously test page variations by modifying key components affecting user behavior. Tools such as Optimizely help create… Read more ›
As the holiday season approaches, it’s imperative that you’re prepared with your Black Friday, Cyber Monday and overall holiday strategy. This checklist provides some innovative ideas on how to maximize revenue from your holiday shoppers.
An example tells it best…one of the features listed for a pair of boots is “Repairable Goodyear Welt Construction”. Any idea what this is? Me neither. Now try this instead, “These black leather boots employ Goodyear Welt construction to keep… Read more ›
Connecting with your target market effectively requires the understanding of who your target buyers are and who you want to reach. By creating buyer personas or customer profiles, you can broadly identify groups of customers and optimize your marketing efforts… Read more ›
Ever wonder why one piece of content may become viral while the other is shunned? You need to speak to your audience and captivate them in the proper location! Mathematicians have found the secret ‘formula’ of optimizing your post title… Read more ›
Has your small business tried Adwords in the past with little or no success? Would you be willing to give it another chance? Try following this simple breakdown of the ins and outs of setting up a local Google Adwords… Read more ›
Back-to-school shoppers are increasingly turning to the internet for school supplies. According to PriceGrabber, online-only retailers rank as the 2nd most popular shopping medium back-to-schoolers will choose this year, surpassing office supply chains and department stores.
Have you been ignoring Yelp with the assumption that it’s not generating any leads? It’s time to crawl out from under your direct mail pile and realize the importance of positive reviews and the FREE business they generate. Yelp is… Read more ›
Backlinks play a crucial role in your website’s SEO ranking and are a must to drive high quality, organic traffic to your website. While most websites only offer the dreaded ‘no-follow’ links, we’ve compiled 14 sites that will easily increase… Read more ›
Ever wonder about the different selling vehicles Amazon offers for eCommerce? Here we take a look at: (1) Selling on Amazon – Amazon Fulfills (2) Selling on Amazon – You Fulfill (3) Product Ads on Amazon – Similar to Google… Read more ›
Expand your Adwords paid search presence with Google Products Ads (the small product images you see when searching Google). This 6-part guide will walk you through initial setup and configuration to bidding and targeting strategies.
Checkout out this great marketing tool called justuno. Our initial results have been stellar, so I figured I’d share. We’re seeing 13% of visitors viewing the coupon and 5% either giving a Facebook Like or providing their email address to… Read more ›
Comparison of the 3 major free CMS systems – Joomla, Drupal and WordPress – with each featuring their own strengths/weaknesses depending on your needs. Stay tuned for a second article on finding the perfect eCommerce platform.
SEOGadget published an extraordinary infographic flow-charting the strategy, tools and secrets to your site becoming an highly efficient, converting machine. The text might be hard to read, but damn the information is good.
A step-by-step breakdown of the basic features of Google Analytics. Courtney Petty analyzes each section and identifies the key functionalities to help you make sense of your website traffic.
Twitter Tools & Tips Blog offers a massive list of methods to gain more Twitter followers. Their recommendations range from simple configuration changes to consistent targeted marketing campaigns – and everything in between…
Matt Cutts from Google outlines the basic SEO strategy for designing your website structure to handle various storefronts or locations. The major takeaway is to ensure each store has it’s own page and is readily accessible with or without utilizing… Read more ›
As a last ditch effort if all of your emails are ending up in customer’s spam folders, you can manually contact all of the major email providers and request they unblock your account. This list is a great resource to… Read more ›
Smileycat.com has compiled 74 different landing pages to help spark ideas for creating incredibly appealing landing pages that will convert your traffic. Don’t forget to A/B test different versions to see which page will convert the best for your business!
The holy grail of eCommerce optimization. Quite possibly once of the GREATEST guides ever created on how to ‘win’ online. Print it out, read it, keep it handy and check out the awesome infographic to post on your wall…
By now I’m sure you’ve seen emails that contain symbols in the subject lines. You might not ♥ them, but the bottom line is they make can your email stand out (if used within reason!). I’ve seen reports of open… Read more ›
Directly from the official Bing Webmaster Help Site, follow their 4-step getting started checklist on how-to successfully submit your website, sitemap and optimize your website to appear in Bing search results…
LunaMetrics covers the basics on how-to properly configure your Adwords account and different options available when bidding on keywords.
Wordstream, an online toolkit dedicated to paid search management, provides the key questions small business owners need to ask themselves before spending money on a PPC campaign. Without a proper plan, you’ll likely throw money away on Google Adwords and… Read more ›
Ever wonder how LinkedIn could benefit your small business? Kim Garst provides a variety of articles to inspire you on how-to utilize LinkedIn to generate revenue in ways you’ve never imagined…
Ever wonder how your emails give you the option to track packages directly from Gmail? Or how an author’s picture shows up next to their blog post on Google? Find out how to utilize the newest tagging methods to enhance… Read more ›
Comm100 provides a high level overview of the basic benefits of email marketing and how it can effectively be utilized to grow your business. A great starting point to assist you in the preliminary stages of designing an email marketing… Read more ›
A comprehensive article outlining the differences in ad types between CPM (Cost Per Thousand) vs. CPC (Cost Per Click) vs. CPA (Cost Per Acquisition). Although written from a publisher’s view, the detailed breakdown of the various ad types is extremely… Read more ›
A link to Google’s Search Engine Optimization Starter Guide PDF. This document first began as an effort to help teams within Google, but they thought it’d be very useful for webmasters learning about search engine optimization. Enjoy!
eBay and Amazon are both highly successful selling platforms, differences in operation, shopping experiences, and payments can leave sellers confused about which one they’d prefer to use. Need help deciding whether to sell on eBay, Amazon, or both? Here are… Read more ›
Let’s talk about “title tags” and “alt tags” for a minute. I’m writing this post because, despite there being a wealth of information on the matter, I still see ALT and TITLE being misused pretty regularly. So think of this… Read more ›
Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring… Read more ›
Learn how to use Webmaster Tools as if you were doing SEO optimization for www.googlestore.com. They show you how to utilize Search queries, reduce duplicate content, and maximize PageRank and other ranking signals to your important pages.
In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page categories! The good news is… Read more ›
Running a successful campaign on Facebook employs many different tools and techniques. You can read about what makes a successful campaign here, but there are some things that you need to understand about what makes Facebook the next big thing… Read more ›
Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time… Read more ›
Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display ad on one of the websites within… Read more ›
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks… Read more ›
HTML email newsletters have come a long way since this article was first published back in 2006. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and… Read more ›
RSS stands for “Really Simple Syndication”. It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices… Read more ›