Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this traffic. However, simply copying and pasting text will send up major red flags and could end up hurting your SEO in the long run. This guide has great ideas to inspire you to creatine customized, relative content on each page to assist in ranking organically and sustain those positions.