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Why You Should Hire A Web Designer Instead of Doing It Yourself (Article)

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There’s a reason you get paid to practice your craft…so instead of spending 100 hours deciphering how to make an OK website and foregoing all those billable hours, rethink the cost/benefit analysis and savings appeal of outsourcing 20 hours of

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Creating SEO Friendly Landing Pages for Cities/Markets You Cover (Article)

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Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this

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A/B Testing – Optimize Conversions and Enhance Lead Flow (Article)

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Test, test and test again. Just because you think your page ‘looks good’, doesn’t mean it will result in a conversion. You must continuously test page variations by modifying key components affecting user behavior. Tools such as Optimizely help create

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Which Content Management System (CMS) is Right For You? (Article)

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Comparison of the 3 major free CMS systems – Joomla, Drupal and WordPress – with each featuring their own strengths/weaknesses depending on your needs. Stay tuned for a second article on finding the perfect eCommerce platform.

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Google Analytics – Basic Starter Guide (Article)

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A step-by-step breakdown of the basic features of Google Analytics. Courtney Petty analyzes each section and identifies the key functionalities to help you make sense of your website traffic.

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SEO Help: Make a Webpage for Each Storefront or Location (Article)

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Matt Cutts from Google outlines the basic SEO strategy for designing your website structure to handle various storefronts or locations. The major takeaway is to ensure each store has it’s own page and is readily accessible with or without utilizing

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Landing Page Design Ideas and Inspiration (Gallery)

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Smileycat.com has compiled 74 different landing pages to help spark ideas for creating incredibly appealing landing pages that will convert your traffic. Don’t forget to A/B test different versions to see which page will convert the best for your business!

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The Ultimate eCommerce Conversion Optimization Guide (Article)

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The holy grail of eCommerce optimization. Quite possibly once of the GREATEST guides ever created on how to ‘win’ online. Print it out, read it, keep it handy and check out the awesome infographic to post on your wall…

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Bing Webmaster Tools – Official Getting Started Checklist (Article)

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Directly from the official Bing Webmaster Help Site, follow their 4-step getting started checklist on how-to successfully submit your website, sitemap and optimize your website to appear in Bing search results…

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Which Color Converts The Best? (Article)

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Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring

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What Are Webfeeds (RSS), and Why Should You Care? (Article)

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RSS stands for “Really Simple Syndication”. It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices

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