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How to Perform the World’s Greatest SEO Audit (Article)

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This is designed to be a comprehensive guide for performing a technical SEO audit. Whether you’re auditing your own site, investigating an issue for a client, or just looking for good bathroom reading material, I can assure you that this

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Creating SEO Friendly Landing Pages for Cities/Markets You Cover (Article)

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Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this

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How to Write Effective Product Descriptions for Selling and SEO (Article)

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An example tells it best…one of the features listed for a pair of boots is “Repairable Goodyear Welt Construction”. Any idea what this is? Me neither. Now try this instead, “These black leather boots employ Goodyear Welt construction to keep

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14 Easy Ways to Build Backlinks (Article)

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Backlinks play a crucial role in your website’s SEO ranking and are a must to drive high quality, organic traffic to your website. While most websites only offer the dreaded ‘no-follow’ links, we’ve compiled 14 sites that will easily increase

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Google Analytics – Basic Starter Guide (Article)

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A step-by-step breakdown of the basic features of Google Analytics. Courtney Petty analyzes each section and identifies the key functionalities to help you make sense of your website traffic.

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SEO Help: Make a Webpage for Each Storefront or Location (Article)

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Matt Cutts from Google outlines the basic SEO strategy for designing your website structure to handle various storefronts or locations. The major takeaway is to ensure each store has it’s own page and is readily accessible with or without utilizing

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Bing Webmaster Tools – Official Getting Started Checklist (Article)

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Directly from the official Bing Webmaster Help Site, follow their 4-step getting started checklist on how-to successfully submit your website, sitemap and optimize your website to appear in Bing search results…

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Utilizing the Newest Structured Data, Rich Snippets & Meta Tags (Article)

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Ever wonder how your emails give you the option to track packages directly from Gmail? Or how an author’s picture shows up next to their blog post on Google? Find out how to utilize the newest tagging methods to enhance

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Official Google Search Engine Optimization Starter Guide (PDF)

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A link to Google’s Search Engine Optimization Starter Guide PDF. This document first began as an effort to help teams within Google, but they thought it’d be very useful for webmasters learning about search engine optimization. Enjoy!

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Image ALT vs TITLE: Using ALT & TITLE Attributes In Image Tags (Article)

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Let’s talk about “title tags” and “alt tags” for a minute. I’m writing this post because, despite there being a wealth of information on the matter, I still see ALT and TITLE being misused pretty regularly. So think of this

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Using Google Webmaster Tools to Improve Your Organic Rankings (Video)

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Learn how to use Webmaster Tools as if you were doing SEO optimization for www.googlestore.com. They show you how to utilize Search queries, reduce duplicate content, and maximize PageRank and other ranking signals to your important pages.

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The Importance of Backlinks (Article)

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If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks

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