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Set Digital Marketing Goals and Strategy Using the 5 S’s (Article)

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Do you have comprehensive digital marketing goals? A properly defined set of online marketing goals will cover a range of different measures that will help set, review and control performance across all digital marketing activities.

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Creating SEO Friendly Landing Pages for Cities/Markets You Cover (Article)

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Google’s constant tweaks to their algorithm appear to be concentrating extensively on providing relative, local results to customers. As a small business, you might consider designing individual city pages for your coverage areas in hopes to capture some of this

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Creating a Customer Profile – The Basis of all Marketing Strategies (Article)

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Connecting with your target market effectively requires the understanding of who your target buyers are and who you want to reach. By creating buyer personas or customer profiles, you can broadly identify groups of customers and optimize your marketing efforts

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Setting Up a Local Google Adwords Campaign (Article)

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Has your small business tried Adwords in the past with little or no success? Would you be willing to give it another chance? Try following this simple breakdown of the ins and outs of setting up a local Google Adwords

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How Much is a Yelp Review Worth? (Article)

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Have you been ignoring Yelp with the assumption that it’s not generating any leads? It’s time to crawl out from under your direct mail pile and realize the importance of positive reviews and the FREE business they generate. Yelp is

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Landing Page Design Ideas and Inspiration (Gallery)

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Smileycat.com has compiled 74 different landing pages to help spark ideas for creating incredibly appealing landing pages that will convert your traffic. Don’t forget to A/B test different versions to see which page will convert the best for your business!

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Google Adwords Starter Guide – Setup and Configuration (Article)

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LunaMetrics covers the basics on how-to properly configure your Adwords account and different options available when bidding on keywords.

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Google Adwords Starter Guide – Basic Strategy (Article)

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Wordstream, an online toolkit dedicated to paid search management, provides the key questions small business owners need to ask themselves before spending money on a PPC campaign. Without a proper plan, you’ll likely throw money away on Google Adwords and

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The Difference Between CPM vs. CPC vs. CPA (Article)

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A comprehensive article outlining the differences in ad types between CPM (Cost Per Thousand) vs. CPC (Cost Per Click) vs. CPA (Cost Per Acquisition). Although written from a publisher’s view, the detailed breakdown of the various ad types is extremely

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Google Adwords View-through Conversions (Article)

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Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display ad on one of the websites within

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