How to Write Effective Product Descriptions for Selling and SEO

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An example tells it best…one of the features listed for a pair of boots is “Repairable Goodyear Welt Construction”. Any idea what this is? Me neither. Now try this instead, “These black leather boots employ Goodyear Welt construction to keep them together. This technology uses heavy-duty waxed threads and welts to attach the oil-tanned uppers to the rubber soles.”

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http://www.practicalecommerce.com/articles/2660-How-to-Write-Product-Descriptions-that-Sell-Boost-SEO-Efforts

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