The Difference Between CPM vs. CPC vs. CPA

www.monetizepros.com

A comprehensive article outlining the differences in ad types between CPM (Cost Per Thousand) vs. CPC (Cost Per Click) vs. CPA (Cost Per Acquisition). Although written from a publisher’s view, the detailed breakdown of the various ad types is extremely helpful…

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http://monetizepros.com/blog/2013/how-to-sell-display-ads-cpm-vs-cpc-vs-cpa/

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