A/B Testing – Optimize Conversions and Enhance Lead Flow (Article)

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Test, test and test again. Just because you think your page ‘looks good’, doesn’t mean it will result in a conversion. You must continuously test page variations by modifying key components affecting user behavior. Tools such as Optimizely help create

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Which Color Converts The Best? (Article)

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Color is an essential part of how we experience the world. But do colors really matter for conversions? Everything in our world is made up of things that are of various color. Different colors can lift us up, or bring

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Google Adwords View-through Conversions (Article)

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Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display ad on one of the websites within

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