LunaMetrics covers the basics on how-to properly configure your Adwords account and different options available when bidding on keywords.
Wordstream, an online toolkit dedicated to paid search management, provides the key questions small business owners need to ask themselves before spending money on a PPC campaign. Without a proper plan, you’ll likely throw money away on Google Adwords and… Read more ›
A comprehensive article outlining the differences in ad types between CPM (Cost Per Thousand) vs. CPC (Cost Per Click) vs. CPA (Cost Per Acquisition). Although written from a publisher’s view, the detailed breakdown of the various ad types is extremely… Read more ›